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Sesame Street: A Transnational History

New York: Oxford University Press (2023), xii, 274 pp.
"Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countrie ... more
"Our study focuses on Sesame Street and sets out to examine how Sesame Workshop, as a ‘nonprofit’ organization targeting children, has been able to continuously transform and make itself relevant in a predominantly commercial children’s television landscape dominated by transnational ownership ... more
"Children, defined internationally as under-18s, account for some 40 per cent of Arab populations and the proportion of under-fives is correspondingly large. Yet studies of children's media and child audiences in the region are as scarce as truly p ... more