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Text search: Helle Strandgaard Jensen
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Children's Television Programmes
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Sesame Street: A Transnational History

New York: Oxford University Press (2023), xii, 274 pp.
"Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countrie ... more
"Children, defined internationally as under-18s, account for some 40 per cent of Arab populations and the proportion of under-fives is correspondingly large. Yet studies of children's media and child audiences in the region are as scarce as truly popular locally produced media content aimed at child ... more