"The first part of this publication provides insight into the media development practices and policy frameworks of France, Germany, Norway and the United Kingdom while the second part deals with different issues and projects, such as the role of media for social transformation in Africa and coordina
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tion of international donors and implementers. The contributions to this publication indicate a broad mutual understanding of the role of, and strategies for, media development. Four common characteristics can be highlighted. First, media assistance is seen as an integral part of democracy support, mainly due to the role of media as a guarantor of accountability and platform for public discourse. Second, media assistance requires not only journalism training, but a sector approach including all levels of the media sector, as professional editorial and financial management, capable professional associations, and an enabling regulatory environment. Third, financial sustainability is of paramount importance for a functioning independent media sector, and media development cooperation must become more active in this area. Fourth, closer cooperation and partnerships among donors and implementers should be encouraged." (Executive summary)
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"Only a target-group oriented, sustainable and integrated development approach can improve long-term participation possibilities – and therefore people’s living conditions – in our partner countries. This approach ranges from the qualification of media content producers, to media legislation a
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nd to the public’s access to all aspects of the media system. To achieve this goal, media development also aims to maximize the synergy effects offered by the media in projects spanning almost all branches of development cooperation." (Abstract)
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