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Development Communication Programming of the Hindi Service of Radio Veritas Asia

Religion and Social Communication, volume 9, issue 1 (2011), pp. 51-77

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"Radio Veritas Asia (RVA) is hailed as 'the Voice of Asian Christianity' and the Hindi Service has defined its vision and mission to proclaim human development based on Gospel values. Spiritual, social, economical, human and environmental messages are important for overall development of a person and these messages are being proclaimed by 'Satyaswar'. In its morning 27 minutes and evening 30 minutes daily broadcast 'Satyaswar' has given adequate time and duration for Devcomm messages. The respondents are working in communication organizations and therefore, they are well educated, trained and exposed to multimedia world. They have been broadcasting development messages and therefore, they have knowledge about Devcomm and Devcomm programming. Though, they may not be able to define the concepts and principles of devcom, they are already practicing Devcomm. 'Satyaswar' is a charity broadcast and most of respondents have joined the organization for the purpose of service. Therefore, they have genuine interest in development of people. This is reflected in their attitude towards Devcomm; Devcomm programming and 'Satyaswar' programming. Three communication centers collaborate in the production and broadcast of 'Satyaswar' programs and most the respondents have positive attitude towards Devcomm management." (Conclusion, page 73-74)