"Our work in 2020 and 2021 focused on different aspects of COVID-19 to provide audiences with accurate information and appropriate strategies to deal with the pandemic. This media content contributed to increased knowledge, changed attitudes and positive behaviour change to counter the damaging effe
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cts of the pandemic. Overall, audiences and media professionals suggest that the programmes should continue to provide COVID-19 awareness and information and focus on how to live with the virus as the pandemic continues." (Learnings and recommendations, page 14)
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"In 2006 the BBC World Service Trust (BBC WST), funded by the UK Department for International Development, conducted research into media in 17 countries across sub-Saharan Africa in order to identify priorities for future media development initiatives. A series of African Media Development Initiativ
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e (AMDI) reports were produced, and this Media Sector Analysis builds on the Somalia component of that work. This analysis has been produced in consultation with media stakeholders and is grounded in a review of previously published material. The report is just one component of a larger media development project being delivered by the BBC WST entitled ‘Strengthening Radio Stations in Somalia to Promote Human Rights, Peace and Governance’ - a two-year project which aims to enhance the reach, levels of audience participation and professional capacity of Somali media. The media, and specifically, radio, is seen as a key local institution well placed to promote individual human and civil rights, freedom of expression and democratic dialogue. The project is informed by a rights perspective, ensuring that actions separately and collectively empower marginalised citizens, in particular, women and young people, to engage in direct dialogue with local authorities and thus have improved access to their civil and political rights. The project comprises two other strands in addition to the Media Sector Analysis: Capacity-building in six Somali radio stations [...]; media-related training for civil society rganisations [...] this report will inform the above project strands, as well as providing a basis for the development of media policy in the Somali region." (Foreword)
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