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Taking Over the Driver's Seat: Experiences with and Ideas About Ownership in the NIZA Media Sector Plan

Amsterdam: Netherlands Institute for Southern Africa (NIZA) (2003), 32 pp.
"The conclusions of this overview of ideas and experiences on ownership, mainly aim at stimulating the exchange of ideas on new initiatives in the area of capacity building in media development in the Southern Africa region, and Africa in general. As this study shows, ownership is a much talked about issue, in donor circles in the North as well as in organisations in the South, but the process of putting it into practice is slow. Rigid strategic objectives and the strong focus on justifiable expenditure of donor funds oftentimes twist the funding process. Organisations in the South try to fit into the donors’ objectives, but oftentimes, at the end of the day, activities are not really relevant to what they require. This is sometimes also a result of a weak mission and strategy on their part. So, ownership demands creativity, imagination, and flexibility on both sides, as well as strong leadership and strategies, and a constant fine-tuning of needs and support." (Conclusions and remarks, page 28)