"Building trust in public health authorities and epidemic response takes time and is an ongoing process. However, in the short term, mistrust can be mitigated by responding in contextually appropriate ways through meaningful community engagement: 1. Use social science to understand the socio-economi
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c, political and historical context [...] 2. Adapt communications to respond to the concerns of different groupsof people, using trusted sources and platforms [...] 3. Establish dialogue and create feedback systems [...] 4. Include diverse groups and listen with an open mind [...] 5. Be transparent, consistent and open, particularly about uncertainty, controversy and mistakes [...] 6. Offer compelling narratives that build a sense of capability and motivation to act." (Pages 3-4)
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"In the debate between the developing and developed world over the function and structure of the mass media, this collection consolidates and interprets primary findings of an international study funded by the U.S.I.A. that analyzes content and dissemination of foreign news by the mass media of 17 T
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hird World countries and the four major Western news agencies. Among contributors are the editors, Richard Cole, Kirsten Thompson, Gary Gaddy, J. Walker Smith, Anne Cooper, Emmanuel Paraschos, David Weaver, Cleve Wilhoit, Jere Link, Robert Haynes, Jr. and Thomas Ahern, Jr." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 418)
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