"Reported here are findings from a study of the frequency and content of messaging on various themes on Russian television. The goal of this approach is not necessarily to re-create Russians' viewing habits, though one might reasonably assume that more frequently mentioned topics are more likely to have been viewed or noticed. Rather, the frequency and distribution of topics over time reveal the extent to which state-controlled television presented a coordinated campaign. In the absence of reliable public opinion data in war-time Russia, such an approach further suggests insights about the ways that Russians were prepared for and reacted to the onset of war. Despite Russia's insistence that its invasion was motivated by longstanding concerns-genocide and fascism in Ukraine-the findings show that Russian television only paid brief attention to those concerns and quickly re-focused on other themes. Rather, the priming of the public for war began over a month prior to the invasion with the spread of "war talk" on television broadcasts." (Page 1)