"Following a decade of extensive international involvement and arduous fighting, Afghanistan is currently going through a significant Transition intended to enable Afghans to assume responsibility for their own security, development and governance. In addition to opportunities, this process provides significant challenges to the Afghan society and its development partners. This study raises awareness of the role and potential of strategic communications to address some of these challenges and aid Afghanistan’s Transition objectives beyond the timeframe set for 2014. In treatment of this topic, this study provides a theoretical and historical overview of communication for development, Afghanistan’s pre- and post-2001 situation with reference to the use of important channels of modern and traditional communications, and examines pertinent perspectives on the importance of strategic communications, particularly in strengthening Afghanistan’s Transition context. In addition, this study focuses on the contribution of strategic communication in non-security matters, particularly governance and peace promotion, and identifies some major challenges where the potential of strategic communications to contribute has remained underexploited. Drawing on these discussions, the results indicates that, in spite of some measures put to the fore, the Afghan government lacks an overarching strategic communications framework integrating multi-media, multi-outlet and public outreach to help in achieving the Transition goal; a stable Afghan state. Pointing clearly to the need for such an integrated campaign, the dissemination of negative perspectives, such as that suggesting that Afghanistan would collapse after 2004, has given space to insurgents propaganda, a challenge which can be addressed through effective strategic communications. In the conclusions, this study argues on the importance of strategic communications as an strategic tool to aid Afghanistan development agenda particularly in the Transition context and presents some practical recommendations to the Afghan government and its deployment partners for effective use of strategic communications in view of a holistic approach aimed the strengthening development of Afghanistan and particularly the Transition process." (Abstract)