"This report aims to progress the media development sector’s work towards the financial sustainability of independent news media. It proposes a new ecosystem-level framework for categorising media outlets, measuring their performance and making them more resilient to their obstacles in reaching an
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d generating income from audiences and businesses. The proposed framework is intended for use by media development implementers (such as Internews), media outlets, donors, technologists and research partners." (Publisher description)
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"There is a growing market for factual, independent, reliable, and affordable news delivered in diverse languages in southern Zimbabwe. The local revenue sources to fund those efforts are not apparent. In an area of deep poverty, which has only been amplified by natural disasters and pandemic, large
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parts of the population live in the informal economy and at subsistence levels. Consumer-generated revenue, at a level equal to supporting newsgathering, is unlikely to materialize in the near-term. National advertising revenue appears to be captured by close-to-government news media and does not flow to the community level; there are few sources of paid local advertising. The government has used prolific tools in its efforts to suppress reporting, including force, legislation, intimidation, imprisonment, and — perhaps the most ubiquitous — increasing credentialing and licensing fees to unaffordable levels. While the absolute cost of those fees might seem modest, in the context of pervasive poverty, they are often punitive. Broadcast licenses remain beyond the reach of local news organizations in smaller urban or rural areas. Yet there are ways to strengthen journalists and journalism. Journalists have demonstrated spirited innovation in their adoption of low-cost, no-cost platforms such as WhatsApp and Facebook. Their use of podcasts, populated with audio bites captured from chatgroups enables them to reach audiences (literate or illiterate) in vernacular languages. Audiences’ increased use of diverse news sources, including online ones, during the pandemic reflects their hunger for credible information. Investments in capacity building, along with support in the form of computers, phones, and data, will help meet those needs. Topline audience data from GeoPoll suggests that deeper dives into audience analytics, particularly those related to youth and women audiences, could help uncover rich veins of content that would connect in substantive ways with those audiences." (Conclusion)
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