Audience Research Methodologies: Between Innovation and Consolidation
New York; London: Routledge;cost - European Cooperation in Science and Technology (2014), xii, 256 pp.
Contains index
Series: Routledge Studies in European Communication Research and Education, 2
ISBN 9781138641617 (pbk); 9780203523155 (online)
Signature commbox: 10-Use-E 2015
Introduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurišic, 1
PART I: AUDIENCE RESEARCH METHODS BETWEEN DIVERSIFICATION AND INTEGRATION
1 Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography / Igor Vobic, 19
2 Audience Research Methods: Facing the Challenges of Transforming Audiences / Miguel Vicente-Mariño, 37
3 Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius, 54
PART II: BRIDGING THE GAP BETWEEN THE RESEARCHED AND THE RESEARCHER
4 Participatory Design as an Innovative Approach to Research on Young Audiences / Christine W. Wijnen and Sascha Trültzsch, 73
5 Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas, 87
6 Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies / Marta Cola and Manuel Mauri Brusa, 107
III. STUDYING ONLINE SOCIAL NETWORKS
7 Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case Study of Estonian Students' Sketches on the Typical Facebook Users / Andra Siibak and Maria Murumaa-Mengel, 127
8 Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework / Jakob Linaa Jensen and Anne Scott Sørensen, 144
9 Virtual Shadowing, Online Ethnographies and Social Networking Studies / Nicoletta Vittadini and Francesca Pasquali, 160
IV. WEB 2.0 TECHNOLOGIES AS RESEARCH TOOLS
10 Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research / Matthias R. Hastall and Freya Sukalla, 177
11 Twitter and Social TV: Microblogging as a New Approach to Audience Research / Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer, 196
12 An Evaluation of the Potential of Web 2.0 APIs for Social Research / Cédric Courtois and Peter Mechant, 212
V. CONCLUSION
13 Audiences, Audiences Everywhere - Measured, Interpreted, and Imagined / Klaus Bruhn Jensen, 227
PART I: AUDIENCE RESEARCH METHODS BETWEEN DIVERSIFICATION AND INTEGRATION
1 Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography / Igor Vobic, 19
2 Audience Research Methods: Facing the Challenges of Transforming Audiences / Miguel Vicente-Mariño, 37
3 Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius, 54
PART II: BRIDGING THE GAP BETWEEN THE RESEARCHED AND THE RESEARCHER
4 Participatory Design as an Innovative Approach to Research on Young Audiences / Christine W. Wijnen and Sascha Trültzsch, 73
5 Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas, 87
6 Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies / Marta Cola and Manuel Mauri Brusa, 107
III. STUDYING ONLINE SOCIAL NETWORKS
7 Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case Study of Estonian Students' Sketches on the Typical Facebook Users / Andra Siibak and Maria Murumaa-Mengel, 127
8 Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework / Jakob Linaa Jensen and Anne Scott Sørensen, 144
9 Virtual Shadowing, Online Ethnographies and Social Networking Studies / Nicoletta Vittadini and Francesca Pasquali, 160
IV. WEB 2.0 TECHNOLOGIES AS RESEARCH TOOLS
10 Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research / Matthias R. Hastall and Freya Sukalla, 177
11 Twitter and Social TV: Microblogging as a New Approach to Audience Research / Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer, 196
12 An Evaluation of the Potential of Web 2.0 APIs for Social Research / Cédric Courtois and Peter Mechant, 212
V. CONCLUSION
13 Audiences, Audiences Everywhere - Measured, Interpreted, and Imagined / Klaus Bruhn Jensen, 227
