"The report reviews several communications tools developed and disseminated through collaboration with Tacloban’s Radyo Abante as part of IOM’s Tindog Kita (‘Rise Together’) communications campaign, which included a radio drama, interactive talk show and key message song. Of the communications components, the song developed jointly with Health Songs International was the most popular and widely known. The report notes that community concerts, mobile downloads and play by other radio stations played a key role in disseminating the song. The report also provides recommendations for ongoing and future communications campaigns in Haiyan-affected areas." (CDAC website)