Advertising Research and an Emerging Science of Mass Persuasion
Journalism Quarterly, volume 41, issue 3 (1964), pp. 517-528
"Attempt to explain the mechanism by which the masses accept ideas imposed upon them." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1385, topic code 030)
