"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
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hannels. Although these practices are effective, they raise ethical concerns. However, it remains unclear whether PR practitioners around the world perceive such practices as morally challenging and whether their perceptions are shaped by individual dispositions or national backgrounds. This study analyzed data collected in 4 cross-national surveys involving 5,970 communication practitioners from 52 countries. Results from multilevel modeling indicate that individual predispositions, that is, personal values and beliefs and age, influence ethical perceptions far more than national context. These findings are interpreted as an indicator of the ongoing globalization of PR ethics, which presumably leads to similar perceptions in different regions." (Abstract)
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"Communication is essential for organisations. The interaction of institutions with their publics and their reputation management depend on it. ‘An organisation that does not listen, or listens badly to its stakeholders and publics, will fail in its public communication,’ as
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Jim Macnamara says. This article deals with the listening work of the Opus Dei Information Office of the Basque Country and Navarra carried out in different phases: initiation, identification of interest groups, open listening, analysis of the findings, conclusions and transmission. It is offered as a good communication practice at the service of government that could be applied, with the necessary adjustments, to other institutions, especially Church communication offices. The text is divided into two parts: in the first, we review some concepts on institutional communication, governance, intangibles, reputation and listening, which serve as a framework; in the second, we summarise the case study, relying on interviews with people who were directly involved in the unfolding of events – Juan Carlos Mújika, the then director of the Office; Jesús Juan, who worked in the Prelature’s delegation; and Juan Manuel Mora, Vice Rector for Communication at the University of Navarra." (Abstract)
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"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches
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to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies." (Publisher description)
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"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
"This second edition of The Handbook of Journalism Studies explores the current state of research in journalism studies and sets an agenda for future development of the field in an international context. The volume is structured around theoretical and empirical approaches to journalism research and
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covers scholarship on news production; news content; journalism and society; journalism and culture; and journalism studies in a global context. As journalism studies has become richer and more diverse as a field of study, the second edition reflects both the growing diversity of the field, and the ways in which journalism itself has undergone rapid change in recent years. Emphasizing comparative and global perspectives, this new edition explores: "Key elements, thinkers, and texts, historical context, current state of the field, methodological issues, merits and advantages of the approach/area of study, limitations and critical issues of the approach/area of study and directions for future research" (Publisher description)
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"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re
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search institutes in several countries; Recommendations for standards based on contemporary social science research and industry initiatives such as the Task Force for Standardization of Communication Planning and Evaluation Models and the Coalition for Public Relations Research Standards; A comprehensive review of metrics that can inform evaluation including digital and social media metrics, 10 informal research methods, and more than 30 formal research methods for evaluating public communication; evaluation of public communication campaigns and projects in 12 contemporary case studies." (Back cover)
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"This research study provides baseline indicators for the Solomon Islands Media Assistance Scheme (SOLMAS) Program Phase III. It presents findings around the current quality of media, experiences of training to date, and relationships with stakeholders such as development organisations, government c
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ommunications and the National Disaster Management Office. This executive summary presents main findings from the study, under several key areas: media quality and inhibitors of quality; training and capacity building; audience needs and new media; media and development issues; the Media Association of Solomon Islands (MASI); the public broadcaster Solomon Islands Broadcasting Corporation (SIBC); and perceptions of SOLMAS to date." (Exexutive summary)
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