Media Planning: A Practical Guide

Jim Surmanek

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.

Contains tables, gloss pp. 197-204, index

Signature commbox: 10-Use-E 1995

Topics:

Advertising Audiences & Target Groups Advertising Planning & Implementation Audience Research Methods Print Media Advertising Radio Advertising Television Advertising

Countries:

USA

Document Type:

Guides, Toolkits, Manuals