"The study finds that there is a general liking for Partenal Guidance (PG) ratings, based on the need to protect the children from harmful and foreign content, as well as to avoid adoption of foreign cultures. However, this does not translate into action in determining viewership decisions, with many parents not able to implement PG ratings. Major gaps remain in the implementation of the PG ratings systems for the country. The understanding and use of ratings by parents, TV stations and regulators is limited, and the guideline remain difficult to use, with TV stations using them but to little impact in the audiences. The challenge is compounded by cut-throat competition by TV stations for audiences. Technology that has changed the methods of access to such content, as well as the social set up also affect the use and effectiveness of PG ratings. Achieving a change of trend requires a change in approach to child programming. This challenge is even bigger for Uganda, a country that boasts of a big young population, and an increasing affinity to watching television, whose numbers are increasing by the day. These challenges can however be addressed; and they need to be addressed. PG ratings is one acceptable way of regulating the kind of TV content that children access to make useful viewing. The study recommends that regulators need to take more responsibility and engage the TV stations as well as the public on the proper use of ratings, through engagement drives. The public, especially the parents, cannot shy away from demanding for proper ratings by the TV stations, and seeking redress for poorly rated content. One other way of resolving the debate is by improving on the availability of only-children content for educational purposes. This