Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
Contains illustrations, index
ISBN 978-0-8153-7697-2 (pbk); 978-1-351-23502-0 (online)
Other editions: 5th ed. 2025
Signature commbox: 10-PR-E 2021
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field." (Publisher description)
1 Reputation management, 1
2 Ethics and communication, 43
3 Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald, 83
4 Social media / Deirdre Breakenridge, 114
5 Organizational communication / Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis, 140
6 Government relations / Ed Ingle, 178
7 Community & global relations, 208
8 Investor relations / Eugene L. Donati, 241
9 Integrated communication: everything communicates / Tim P. McMahon, 259
10 Issues management, 289
11 Crisis communication, 318
12 Corporate responsibility / Anthony P. Ewing, 360
13 Public relations consulting: consulting and corporate communiction, the nexus / Louis Capozzi, 388
14 Challenges and opportunities in corporate and organizational communication, 410
2 Ethics and communication, 43
3 Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald, 83
4 Social media / Deirdre Breakenridge, 114
5 Organizational communication / Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis, 140
6 Government relations / Ed Ingle, 178
7 Community & global relations, 208
8 Investor relations / Eugene L. Donati, 241
9 Integrated communication: everything communicates / Tim P. McMahon, 259
10 Issues management, 289
11 Crisis communication, 318
12 Corporate responsibility / Anthony P. Ewing, 360
13 Public relations consulting: consulting and corporate communiction, the nexus / Louis Capozzi, 388
14 Challenges and opportunities in corporate and organizational communication, 410
