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Joseph
Klapper
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Efectos de las comunicaciones de masas
New York: Free Press (1974), 266 pp.
The Effects of Mass Communications
Glencoe: Free Press (1961), xviii, 320 pp.
"The work is divided into two main parts: the effects of persuasion in communication; the effects of the specific types of media — The first part concentrates on the effects of strengthening opinions, forming new ones and changing attitudes by communications of the 'persuasive type, as well as the
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