"Currently, research on older Chinese rural women’s reading activities through social media is scarce. This paper, based on a 2015 ethnographic study in the south-central Chinese city of Changsha, responds to this disparity. It highlights some of the reading choices and sources shared by a group of rural women (over 40 years of age) through the most popular Chinese social media platform WeChat. The discussion emphasizes that in particular women in this rural community advertising revenue mechanisms of WeChat’s official account platform. A significant finding is that Changsha’s rural women endorsed articles that appeared to reflect their off-line realities and aligned with their emotional states. Uncertainty about information accuracy was affected by their educational backgrounds, literacy levels, life experiences, and moreover, by underlying Chinese social conditions and cultural expectations, which together, meant they sometimes recirculated fake, sexual, misleading and poor-quality information." (Abstract)