"Previous research on political communication on Russia’s most popular social network VK has concluded that most users avoid news by not following legacy-news accounts. In this study, we expand the universe of scrutinized accounts with the mostfollowed non-legacy-news accounts (>100,000 followers)
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that regularly publish what we theorize to be ‘explicitly political content’ (EPC; N = 355). We delineate a typology of six types of EPC accounts, calculate their aggregate follower counts, and determine how many of them were still (1) accessible from Russia and (2) publishing Kremlin-critical content in October 2022. Our findings indicate that non-critical accounts attracted 26 times more followers than Kremlin-critical accounts. Entertainmentfocused EPC accounts had seven times more followers than legacy-news accounts. As a result, they became the primary means through which non-critical EPC reached news-avoidant mass audiences. We identify three dimensions through which autocrats can interweave propaganda and entertainment and highlight promising research paths." (Abstract)
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"Following Russia’s invasion of Ukraine, policymakers worldwide have taken measures to curb the reach of Russia’s foreign communication outlets, RT and Sputnik. Mapping the audiences of these outlets in 21 countries, we show that in the quarter before the invasion, at least via their official we
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bsites and mobile apps, neither outlet reached more than 5% of the digital populations of any of these countries each month. Averaged across all countries, both outlets’ website and mobile app reach remained approximately constant between 2019 and 2021, was higher for men, and increased with audiences’ age." (Abstract)
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