"Part I focuses on 'Counter-Narratives', looking at the evidence relating to strategic policy communication strategies and counter-propaganda techniques. This reflects literature from policymakers, think-tanks, and civil society initiatives rather than the academic literature base. Current literature and policy concerned with countering propaganda is dominated by the language of ‘counter-narratives’ but a common understanding of this relatively new lexicon has yet to emerge. There is little hard evidence that proves interaction with VE content leads to participation in VE activities [...] Part II looks at “Alternative Approaches” to the use of the media to counter violent extremism, drawing on insights from the “media development” and “media assistance” sectors, and research into whether mass media and new communication interventions can inhibit identity-based violence in certain crisis situations. The theoretical foundations for these alternative approaches are supported by a stronger and more established research base, drawn from the multi-disciplinary fields of development, peace building, and social cohesion. Media projects have less impact if seen to be linked to a political agenda. A growing evidence base suggests that radio and television drama addressing issues of identity, reconciliation and tolerance have a positive an impact on public attitudes and behaviour. Media assistance can ensure that local and domestic media can respond appropriately to VE narratives." (Executive summary)