"Beyond supporting coalition-building, campaigning and lobbying, online campaigns aim to achieve specific goals such as the implementation of gender-based violence laws (#NiUnaMenos), or the removal of taxes on menstrual supplies (#HappytoBleed). More than just ‘slacktivism’, this report traces how the rise of online activism is generating real-world transformations in gender norms and where in a matter of seconds, a social media campaign can go viral and affect offline life in many ways. This research also examines the role of social media in spreading misogyny and other forms of hate, with online gender-based violence a real risk to women’s rights. From anti-rights movements, to anti-feminist and anti-gender content promoted on the Manosphere, online misogyny is explored in some detail as a barrier to digital activism on gender norms." (https://www.alignplatform.org)