"Social media influencers impact our collective societal mindset by shaping our thoughts and opinions or setting agendas. Past research on social influence must be unpacked to understand how social media influencers effectively create content using authenticity co mpared to celebrity. Establishing a sense of authenticity – consciously or unconsciously – enables them to come across as “being real.” This ability can be exploited and abused to amplify disinformation. The Digital Services Act’s approach to disinformation reflects the realization that platforms cannot adequately self-govern. Thus, it prescribes a structured role for civil society inclusion. For more oversight and accountability, EU member states will have to appoint Digital Services Coordinators who can be more effective if they work with platform councils made up of representatives from civil society, including influencer associations." (Page 1)