"Our work in 2020 and 2021 focused on different aspects of COVID-19 to provide audiences with accurate information and appropriate strategies to deal with the pandemic. This media content contributed to increased knowledge, changed attitudes and positive behaviour change to counter the damaging effe
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cts of the pandemic. Overall, audiences and media professionals suggest that the programmes should continue to provide COVID-19 awareness and information and focus on how to live with the virus as the pandemic continues." (Learnings and recommendations, page 14)
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"Key objectives of the research study were to understand young Ethiopians’ employment opportunities, aspirations, interactions with their elders and how they feel they are perceived by older generations. Conducted in May 2021, this research study involved participants from four Ethiopian states an
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d the city administration of Addis Ababa. It comprised a quantitative survey with a sample of 2,000 15–29-year-olds, and a qualitative element including 25 focus group discussions with young people, and 5 focus group discussions with parents across urban and semi-urban parts of Bahir Dar, Jijiga and Addis Ababa. 12 in-depth interviews with key stakeholders who work with the federal and regional government and
non-governmental organisations working with young people were also conducted [...] This study suggests that building strong intergenerational ties can be key to empowering young people, increasing their community participation and helping them to achieve their job aspirations." (About this paper)
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