"Media is a business, and just like any business, the fundamental skills one needs remain pretty much the same – these range from the reason you became an entrepreneur to critically analyzing your market to knowing your audience and knowing how to make the business sustainable. The best way to arrive at these fundamental truths is to not have a set of prescriptive instructions, but rather asking the right questions because the right answer will always be contextual." (https://www.mdif.org/25-questions-media-entrepreneurs-must-ask-themselves)