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Africa in the Media

USC Annenberg Norman Lear Center, The African Narrative (2019), 51 pp.
"Stories about Africa appeared infrequently on U.S. television: a mention appeared once in every five hours of TV programming. Viewers were seven times more likely to see references to Europe. Despite the low frequency of mentions, we know that there were more than 3.6 billion views of these depictions of Africa in the U.S. in March. Five countries — Egypt, South Africa, Kenya, Seychelles and “Congo” — accounted for almost half (49%) of all mentions of any African nation. Most mentions of Africa (43%) appeared on national or local news, with over 1.5 billion views. Business, technology and economy in Africa accounted for 8% of news coverage while crime accounted for 16%. Viewers saw one out of five references to Africa in unscripted entertainment, including talk shows, game shows and reality programming. Twenty percent of those mentions were on the game show Jeopardy. Documentaries (17%) and scripted entertainment (15%) account for almost all the rest of Africa depictions." (Summary of key findings, page 6)