"This article explains the change in radio programming in Accra, Ghana, in terms of the concepts of hybridization, hegemony, and the public sphere. It argues that private radio has transformed communication among linguistically and ethnically diverse groups of people. It discusses how local language use, especially Akan, on radio has assumed national significance, by examining the dynamics of the use of local language by private radio to reach a linguistically diverse audience. And it makes the claim that this approach to radio programming has improved and expanded the democratic function of the electronic voice medium." (Page 161)