"This study examines the visual rhetoric and activism themes on #MahsaAmini through a quantitative content analysis of 520 visual tweets. The findings show massive support for the women’s movement in Iran through a predominantly visual pro-movement slant, which highlights the role of emotional vis
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ual tweets in mobilization. The study adds a unique dimension to Aristotle’s rhetorical framework in the context of state violence and women’s rights in the Middle East by exploring the “Women, Life, Freedom” movement. In addition, it provides valuable insights into how persuasion strategies shape feminist movements and encourage retweeting, especially amid cultural and contextual challenges in the region." (Abstract)
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"This study uses TikTok as a novel medium to extend the literature on online activism. It adds to the emergent body of knowledge about playful political participation among youth. It also explores how creative micro-videos can be a force to create momentum and shape opinions around social and politi
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cal topics. A content analysis of 203 TikTok videos reflecting the ongoing Israeli-Palestinian conflict that took place in Sheikh Jarrah in 2021, was used to understand the extent to which TikTok's platform's affordances were used and examine the message frames that emerged when online users disseminated messages of affect and solidarity with the Palestinians during the Sheikh Jarrah incident. Findings: The study showed that TikTok affordances encourage virality and creative crafting of direct and indirect political content, making the platform a space for political expression, mobilization, and online activism. The affordances used during the TikTok Intifada were visibility, editability, association, and persistence. The two most prominent frames were the use of hashtags to promote the cause, followed by direct political content. Practical implications: Researchers are given guidance on how TikTok design elements are now allowing a very young segment of users to become producers of political content in a way where messages are creatively crafted using the platform's affordances." (Abstract)
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