"Ashoka is an organization that supports social entrepreneurs around the world and has the longest track record of doing so. It has identified and supported over 3,500 “Ashoka Fellows,” many of whom are in the media sector. Therefore, Ashoka sits on a treasure trove of data on transformative med
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ia innovations. We analyzed this data to understand how social entrepreneurs around the world are trying to improve the media landscape, assessed the most successful approaches, and identified gaps that social entrepreneurship has not yet filled. To do so, we selected a subset of Ashoka Fellows whose primary aim is to improve the media landscape and who are demonstrably making a substantial impact. We call them “Core Media Fellows” and selected them from an initial pool of 231 Fellows, after gathering extensive data and applying rigorous selection criteria to identify the final cohort. Each of these fifty social entrepreneurs seeks to harness the tectonic shifts under way in the global media landscape to more constructively serve societal interests. Among the group, we found stunning diversity. For example, Core Media Fellows hailed from twenty-two countries. But we also discerned broad similarities. Indeed, each of the fifty Fellows pursued one of five overarching goals: Improving the infrastructure and environment within which the media operates; Improving standards of reporting to strengthen the quality of journalism; Ensuring the media is a vehicle for civic engagement; Making the media a self-sustaining business; Increasing media literacy by providing the public with diverse and representative content. Our study of social entrepreneurs reveals important lessons—spanning strategies to represent marginalized voices to partnership models within and beyond the media industry—for how to transform the media. But it also uncovers areas of need, such as business model innovations, where too few social entrepreneurs have found the support to pilot approaches that ultimately could reverse the media’s declining fortunes." (Pages 1-2)
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