Communications Handbook for Clinical Trials: Strategies, Tips, and Tools to Manage Controversy, Convey Your Message, and Disseminate Results
Research Triangle Park, North Carol.: FHI 360;USAID;Microbicides Media and Communications Initiative (mmci) (2014), xv, 252 pp.
ISBN 1-933702-57-5
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications professional. Objectives: provide practical guidance to clinical trial staff and research partners on how to anticipate and respond to the special communications challenges posed by the conduct of clinical research in resource-limited settings; share lessons learned from case studies of actual experiences running trials in Africa, Asia, Latin America, the United States and Europe; supply hard copy and electronic versions of diagnostic tools, sample templates, and model examples of communications plans and materials that sites can adapt for use in their communications planning and implementation." (Page 2)
1 About This Handbook, 1
2 Preparing and Budgeting for Communications, 9
3 Developing a Strategic Communications Plan, 27
4 Communications During the Trial, 45
5 Preventing and Managing a Crisis, 69
6 Preparing for and Disseminating Study Results, 87
7 Developing and Using Key Messages, 115
8 Communicating Science Clearly, 131
9 Working with the Media, 149
Appendices, 180
2 Preparing and Budgeting for Communications, 9
3 Developing a Strategic Communications Plan, 27
4 Communications During the Trial, 45
5 Preventing and Managing a Crisis, 69
6 Preparing for and Disseminating Study Results, 87
7 Developing and Using Key Messages, 115
8 Communicating Science Clearly, 131
9 Working with the Media, 149
Appendices, 180
