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"China has used Covid to benefit its global image through the activation of existing media dissemination channels overseas and the use of new tactics such as disinformation and misinformation. China’s largescale medical diplomacy campaign has also provided propaganda wins in many developing countr ... ies, burnishing Beijing’s image as a reliable partner. Anecdotal reports indicate that Beijing has stepped up its content offerings, in particular by tailoring content including disinformation for specific countries and translating state-run messages into local languages. In some countries, China was also seen as the purveyor of the most accurate information about the new coronavirus, showing its growing influence over global narratives. For Beijing, Covid diplomacy clearly offers another means through which it can exert its influence. This research shows that countries that are recipients of China’s Covid vaccine clearly have more positive coverage of China, but it cannot draw conclusions as to the factors behind that. This strategy has largely been acceptable to global journalists, who — judging by the results of our focus groups in three separate countries — do not perceive China’s advances as a threat at a national level. Such views are in part due to the incremental nature of the changes, the clumsiness of China’s propaganda effort and the irrelevance of much of the material provided to local audiences. However, the survey does reveal that when viewed globally, there does appear to be more concern about China’s influence, in particular in the Asia Pacific region. The survey indicates that the overall impact of Beijing’s outreach is a redrawing of the global media landscape — one story at a time, one country at a time — shifting the China coverage in a more positive direction. China is using a multi-pronged approach to redraw the information landscape to benefit its own global image. In 2020, Beijing effectively shut down journalistic access to China, through visa denials and freezes, partly driven by international border closures. This had the effect of creating a vacuum in China coverage, creating a demand for stories from China, which could then be filled with statesponsored content already available through content-sharing agreements." (Conclusions, page 7) more

The COVID-19 Story: Unmasking China's Global Strategy

Press Freedom in Contemporary Asia
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The COVID-19 Story: Unmasking China's Global Strategy

Press Freedom in Contemporary Asia Top Insights

Press Freedom in Contemporary Asia
Top Insights