"The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communic
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ations within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications." (Publisher description)
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"Great changes have been taken place in the patterns of China’s radio programs since 1980s. Its role has changed from the government’s “propaganda tool” to meet the multiple needs of the radio listeners; its profit mode somehow has varied from full national funding to making profit independe
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ntly; with the assistance of digital technology, the traditional broadcasting program patterns, which was all about manuscripts writing and reading, have been also altered into ones that involve audience interaction. This paper is a case study of 'Helping Each Other in Beijing', a radio program for the elderly by Public Service Frequency in Beijing Radio Station. It analyzes the program from its concept, content, audience interaction, and hosting style. It displays, in the age of new media and globalization, which is full of fierce competition, how the broadcasters in China create new philosophy and concept of radio programs, how they react to the new relationship between audience and them, and how they build up their new media image." (Abstract)
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