The Sage Handbook of Social Media Research Methods
London: Sage (2017), 709 pp.
ISBN 978-1-4739-8721-0 (pdf); 978-1-4739-1632-6 (print)
"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research; Collection & Storage; Qualitative Approaches to Social Media Data; Quantitative Approaches to Social Media Data; Diverse Approaches to Social Media Data; Analytical Tools Social Media Platforms." (Publisher description)
1 Introduction to the Handbook of Social Media Research Methods: Goals, Challenges and Innovations / Anabel Quan-Haase and Luke Sloan, 1
PART I. CONCEPTUALISING & DESIGNING SOCIAL MEDIA RESEARCH
2 What is Social Media and What Questions Can Social Media Research Help Us Answer? / Lori McCay-Peet and Anabel Quan-Haase, 13
3 Big Data – Hype or Revolution? / Rob Kitchin, 27
4 Building Interdisciplinary Social Media Research Teams: Motivations, Challenges, and Policy Frameworks / Anabel Quan-Haase and Lori McCay-Peet, 40
5 Social Media Users’ Views on the Ethics of Social Media Research / Kelsey Beninger, 57
6 The Role of Online Reputation Management, Trolling, and Personality Traits in the Crafting of the Virtual Self on Social Media / Shuzhe Yang, Anabel Quan-Haase, Andrew D. Nevin and Yimin Chen, 74
7 Social Science ‘lite’? Deriving demographic proxies from Twitter / Luke Sloan, 90
PART II. COLLECTION & STORAGE
8 Think Before You Collect: Setting Up a Data Collection Approach for Social Media Studies / Philipp Mayr and Katrin Weller, 107
9 Overview – The Social Media Data Processing Pipeline / David M. Brown, Adriana Soto-Corominas, Juan Luis Suárez and Javier de la Rosa, 125
10 The Role of APIs in Data Sampling from Social Media / Dietmar Janetzko, 146
11 Data Storage, Curation and Preservation / Alex Voss, Ilia Lvov and Sara Day Thomson, 161
12 Using Social Media in Data Collection: Designing Studies with the Qualitative E-Research Framework / Janet Salmons, 177
PART III. QUALITATIVE APPROACHES TO SOCIAL MEDIA DATA
13 Small Data, Thick Data: Thickening Strategies for Trace-based Social Media Research / Guillaume Latzko-Toth, Claudine Bonneau and Mélanie Millette, 199
14 Visuality in Social Media: Researching Images, Circulations and Practices / Martin Hand, 215
15 Coding of non-text data / Diane Rasmussen Pennington, 232
16 Twitter as method: Using Twitter as a tool to conduct research / Bonnie Stewart, 251
17 Small Stories Research: A Narrative Paradigm for the Analysis of Social Media / Alexandra Georgakopoulou, 266
PART IV. QUANTITATIVE APPROACHES TO SOCIAL MEDIA DATA
18 Geospatial Analysis / Olga Buchel and Diane Rasmussen Pennington, 285
19 Pragmatics of Network Centrality / Shadi Ghajar-Khosravi and Mark Chignell, 309
20 Predictive Analytics with Social Media Data / Niels Buus Lassen, Lisbeth la Cour and Ravi Vatrapu, 328
21 Deception Detection and Rumor Debunking for Social Media / Victoria L. Rubin, 342
PART V. DIVERSE APPROACHES TO SOCIAL MEDIA DATA
22 From Site-specificity to Hyper-locality: Performances of Place in Social Media / Nadav Hochman, 367
23 Analyzing Social Media Data and Other Data Sources: A Methodological Overview / Frauke Zeller, 386
24 Listening to Social Rhythms: Exploring Logged Interactional Data through sonification / Jack Jamieson and Jeffrey Boase, 405
25 Innovative Social Location-aware Services for Mobile Phones / Bernhard Klein and Ulf-Dietrich Reips, 421
PART VI. RESEARCH AND ANALYTICAL TOOLS
26 COSMOS: The Collaborative On-line Social Media Observatory / Jeffrey Morgan, 441
27 Social Lab: An ‘Open Source Facebook’ / Ulf-Dietrich Reips and Pablo Garaizar, 475
28 R for Social Media Analysis / Simon Hegelich, 486
29 GATE: An Open-source NLP Toolkit for Mining Social Media / Kalina Bontcheva, 499
30 A how-to for using Netlytic to collect and analyze social media data: A case study of the use of Twitter during the 2014 Euromaidan Revolution in Ukraine / Anatoliy Gruzd, Philip Mai and Andrea Kampen, 513
31 Theme Detection in Social Media / Daniel Angus, 530
32 Sentiment Analysis / Mike Thelwall, 545
PART VII. SOCIAL MEDIA PLATFORMS
33 The Ontology of Tweets: Mixed-Method Approaches to the Study of Twitter / Dhiraj Murthy, 559
34 Instagram / Linnea Laestadius, 573
35 Weibo / Xiao Hu, Chen Qiao and King-wa Fu, 593
36 Foursquare / Matthew J. Williams and Martin Chorley, 610
37 Facebook as a Research Tool in the Social and Computer Sciences / Jessica Vitak, 627
38 Big Data and Political Science: The Case of VKontakte and the 2014 Euromaidan Revolution in Ukraine / Anatoliy Gruzd and Ben O’Bright, 645
39 A Retrospective on State of the Art Social Media Research Methods: Ethical decisions, big-small data rivalries and the spectre of the 6Vs / Luke Sloan and Anabel Quan-Haase, 662
PART I. CONCEPTUALISING & DESIGNING SOCIAL MEDIA RESEARCH
2 What is Social Media and What Questions Can Social Media Research Help Us Answer? / Lori McCay-Peet and Anabel Quan-Haase, 13
3 Big Data – Hype or Revolution? / Rob Kitchin, 27
4 Building Interdisciplinary Social Media Research Teams: Motivations, Challenges, and Policy Frameworks / Anabel Quan-Haase and Lori McCay-Peet, 40
5 Social Media Users’ Views on the Ethics of Social Media Research / Kelsey Beninger, 57
6 The Role of Online Reputation Management, Trolling, and Personality Traits in the Crafting of the Virtual Self on Social Media / Shuzhe Yang, Anabel Quan-Haase, Andrew D. Nevin and Yimin Chen, 74
7 Social Science ‘lite’? Deriving demographic proxies from Twitter / Luke Sloan, 90
PART II. COLLECTION & STORAGE
8 Think Before You Collect: Setting Up a Data Collection Approach for Social Media Studies / Philipp Mayr and Katrin Weller, 107
9 Overview – The Social Media Data Processing Pipeline / David M. Brown, Adriana Soto-Corominas, Juan Luis Suárez and Javier de la Rosa, 125
10 The Role of APIs in Data Sampling from Social Media / Dietmar Janetzko, 146
11 Data Storage, Curation and Preservation / Alex Voss, Ilia Lvov and Sara Day Thomson, 161
12 Using Social Media in Data Collection: Designing Studies with the Qualitative E-Research Framework / Janet Salmons, 177
PART III. QUALITATIVE APPROACHES TO SOCIAL MEDIA DATA
13 Small Data, Thick Data: Thickening Strategies for Trace-based Social Media Research / Guillaume Latzko-Toth, Claudine Bonneau and Mélanie Millette, 199
14 Visuality in Social Media: Researching Images, Circulations and Practices / Martin Hand, 215
15 Coding of non-text data / Diane Rasmussen Pennington, 232
16 Twitter as method: Using Twitter as a tool to conduct research / Bonnie Stewart, 251
17 Small Stories Research: A Narrative Paradigm for the Analysis of Social Media / Alexandra Georgakopoulou, 266
PART IV. QUANTITATIVE APPROACHES TO SOCIAL MEDIA DATA
18 Geospatial Analysis / Olga Buchel and Diane Rasmussen Pennington, 285
19 Pragmatics of Network Centrality / Shadi Ghajar-Khosravi and Mark Chignell, 309
20 Predictive Analytics with Social Media Data / Niels Buus Lassen, Lisbeth la Cour and Ravi Vatrapu, 328
21 Deception Detection and Rumor Debunking for Social Media / Victoria L. Rubin, 342
PART V. DIVERSE APPROACHES TO SOCIAL MEDIA DATA
22 From Site-specificity to Hyper-locality: Performances of Place in Social Media / Nadav Hochman, 367
23 Analyzing Social Media Data and Other Data Sources: A Methodological Overview / Frauke Zeller, 386
24 Listening to Social Rhythms: Exploring Logged Interactional Data through sonification / Jack Jamieson and Jeffrey Boase, 405
25 Innovative Social Location-aware Services for Mobile Phones / Bernhard Klein and Ulf-Dietrich Reips, 421
PART VI. RESEARCH AND ANALYTICAL TOOLS
26 COSMOS: The Collaborative On-line Social Media Observatory / Jeffrey Morgan, 441
27 Social Lab: An ‘Open Source Facebook’ / Ulf-Dietrich Reips and Pablo Garaizar, 475
28 R for Social Media Analysis / Simon Hegelich, 486
29 GATE: An Open-source NLP Toolkit for Mining Social Media / Kalina Bontcheva, 499
30 A how-to for using Netlytic to collect and analyze social media data: A case study of the use of Twitter during the 2014 Euromaidan Revolution in Ukraine / Anatoliy Gruzd, Philip Mai and Andrea Kampen, 513
31 Theme Detection in Social Media / Daniel Angus, 530
32 Sentiment Analysis / Mike Thelwall, 545
PART VII. SOCIAL MEDIA PLATFORMS
33 The Ontology of Tweets: Mixed-Method Approaches to the Study of Twitter / Dhiraj Murthy, 559
34 Instagram / Linnea Laestadius, 573
35 Weibo / Xiao Hu, Chen Qiao and King-wa Fu, 593
36 Foursquare / Matthew J. Williams and Martin Chorley, 610
37 Facebook as a Research Tool in the Social and Computer Sciences / Jessica Vitak, 627
38 Big Data and Political Science: The Case of VKontakte and the 2014 Euromaidan Revolution in Ukraine / Anatoliy Gruzd and Ben O’Bright, 645
39 A Retrospective on State of the Art Social Media Research Methods: Ethical decisions, big-small data rivalries and the spectre of the 6Vs / Luke Sloan and Anabel Quan-Haase, 662
