Document details

Social Media Utilization, Perceptions and Experience Among Vowed Religious Men and Women in the Catholic Archdiocese of Nairobi, Kenya

Nairobi: Daystar University, Master Thesis (2023), xii, 112 pp.

Contains 15 figures, 14 tables, bibliogr. pp. 96-102

"The main objectives of the study were: to assess the perceptions of vowed religious people towards social media; to explore the uses to which vowed religious people put social media; to find out the experiences of vowed religious people regarding their social media utilization. The study employed mixed method – explanatory sequential research design. Data was collected through questionnaires and in-depth interviews, and analyzed through descriptive and thematic analysis. The findings revealed that, although 98.4% of the respondents had embraced social media use, only 49.2% were open to using social media for evangelization. However, there is a willingness and with sensitization, they can maximally utilize social media for evangelization. It was also evident that, the positive experiences on social media outweigh the negative ones, hence, social media is a viable channel for evangelization. The study recommended that vowed religious people be sensitized to embrace social media for evangelization purposes. The study also recommended that the Catholic Church should periodically train religious people on the ethical use of social media platforms." (Abstract)
Thesis of Cardinal Foley Scholarship Fund (CFSF) beneficiary
1 Introduction and Background to the Study, 1
2 Literature review, 18
3 Research Methodology, 49
4 Data Presentation, Analysis and Interpretation, 59
5 Discussions, Conclusions and Recommendations, 85