"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue, but lacks experience in planning, organizing, implementing, monitoring, and evaluating advocacy or constructive engagement with government officials and other power-holders. This handbook will teach you, the advocate, the principles and techniques necessary to plan and implement a successful advocacy campaign. The goals of your campaign may be as specific as securing minor alterations to local regulations or as large as demanding an overhaul of a national law or international policy." (Introduction)
1 Introduction, 1
2 Defining Advocacy and What Makes it Effective, 2
3 Developing an Advocacy Plan, 10
4 Your Advocacy Toolbox: Tactics, 29
5 Campaign Structure and Roles, 39