"Along with the valorization of “beneficiary” participation in development praxis, contemporary communication scholarship has tended toward internet-enabled technologies and applications. This study breaks ranks with the implicit loss of faith in the capacity of the so-called legacy media, and r
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adio in particular. It argues that precisely those advances in new technologies, together with the peculiar media ecology of Ghana and Africa generally, are the bases for prenotions about the enduring relevance of radio. To verify this claim, focus group discussions were conducted among radio audiences in Ghana. The findings suggest three factors for a renaissance of radio as a development communication medium: its contribution to democratic pluralism; the use of local languages that enables social inclusion; its appropriation of new technologies for audience participatory engagement. Radio has thus evolved from the powerful effects notions of a one-way transmitter of information to an increasingly more interactive, audience-centric medium." (Abstract)
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"In this article, we assert and demonstrate a particular and enduring adaptability of radio in tandem with observable temporal shifts in development communication theory and practice in Africa. Specifically, we use the historical research method to explore and explain the ideological discourses, pol
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ity contours and social forces that have overlain the role of radio as both an index and an instrument of development in Ghana. The evidence reveals that radio has transitioned through three key milestones in how the technology has been appropriated and applied to national development efforts: from transplantation, through transmission, to transaction. Each of these phases coincides, incidentally, with paradigm shifts in development communication theorizing: from modernization through diffusion to participation. They also coincide, broadly, with three distinctive epochs of ideological shifts in the historical accounting on radio for development in Ghana: from British imperial hegemony, through post-independence command-and-control, to contemporary liberal pluralism." (Abstract)
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