"Government communications is challenging in today’s world, which increasingly insists on transparency, accountability, and proactive disclosure, and when news is presented around the clock. At the same time, governments are being called on to communicate across agencies in a coordinated fashion on complicated and specialized topics. All this is occurring at a time of low confidence in government, requiring even more openness and transparency. Ultimately governments need to understand that it is in their self-interest to communicate." (Conclusion)