"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the exp
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ansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume." (Publisher description)
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"In the light of recent emergencies in Europe and around the globe—including COVID-19 and the war in Ukraine—the spotlight has shifted towards the scarcity of Risk Communication and Community Engagement (RCCE) research applied to health emergencies. RCCE nurtures the sense of empowerment among c
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ommunities since it ensures that individuals and communities are part of the solution creation, thus they take informed decisions to protect their health and in turn, contribute to emergency control. Therefore, RCCE can play an important role as core public health intervention across health emergency preparedness and response. However, its tremendous impact, is still underestimated and not widely common. This viewpoint showcases the RCCE measures applied to the Ukrainian emergency to ensure that Ukrainian refugees access health services in host countries, based on their needs and concerns." (Abstract)
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