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Text search: Mark Balnaves
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Advertising Markets & Industries
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Rating the Audience: The Business of Media

London; New York: Bloomsbury Academic (2011), xvi, 272 pp.
"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. ... more

The Global Media Atlas

London: British Film Institute (bfi) (2001), 128 pp.
"Der Fischer Atlas Medien bietet einen einzigartigen Überblick über die globale Medienrevolution, skizziert die Entwicklung der alten und der neuen Medien und wirft einen Blick in die mediale Zukunft. In Karten, Graphiken, Texten und Tabellen informiert dieser Atlas über: Informationsgesellschaft ... more