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Martin
Gläser
Topics
Media Management
1
Accounting, Controlling, Financial Reporting
1
Budgeting, Cost Calculation, Financial Planning
1
Language
Document type
Authors & Publishers
Media focus
Publication Years
Output Type
Handbuch Mediencontrolling: Performanceorientierte Steuerung in der Medienindustrie
München; Tübingen: UVK;Narr Francke Attempto Verlag (2020), 564 pp.
Medienmanagement
München: Vahlen (2008), 1080 pp.
