"Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diver
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se perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science." (Publisher description)
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"In this chapter, Maulana Karenga explores ancient and ongoing African traditions of communicative practice in understanding African American rhetoric. For
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Karenga, African rhetoric is essentially the communicative practice that is oriented to building community and bringing good into the world, which is in stark contrast to the utilitarian inclination of contemporary Western rhetoric that accentuates persuasiveness without sufficient consideration of the ethical dimension. From a Kawaida vantage point, he argues that African rhetoric is a rhetoric of community, resistance, reaffirmation, and possibility." (Page 211)
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"The collection covers a wide range of topics: the emergence and evolution of the field; issues and challenges in cross-cultural and intercultural inquiry; cultural wisdom and communication practices in context; identity and intercultural competence in a multicultural society; the effects of globali
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zation; and ethical considerations. Many readings first appeared outside the mainstream Western academy, and offer diverse theoretical lenses on culture and communication practices in the world community." (Publisher description)
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