Communicating the Environment to Save the Planet: A Journey Into Eco-Communication
Inspiring Practice
Cham: Springer (2019), xxii, 440 pp.
Contains 191 illustrations
ISBN 978-3-319-76017-9 (ebook); 978-3-319-76016-2 (print)
"This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring." (Publisher description)
PART I. ECO-COMMUNICATION
1 The Environmental Communication under the magnifying lens, 3
2 Journalism and Environment: two opposed trends which attract each other, 31
3 Which shades of "green" are the new Nets of communication disseminating? 55
4 Communicating the Environment at the state of art. Ciak /Action! 85
5 Communicating the Environment in the Green and Circular Economy, 143
6 Communicating the Environment is a "public right and duty", 169
7 Eco-communication: environmental management, big events and legal eco-language, 193
PART II. INTERVIEWS WITH PROFESSIONALS (IWP)
22 Interviews, 229
PART III. CASE STUDIES
Case Study 1: The Buddhas of Bâmiyân—An Unsustainable Loss, 393
Case Study 2: An Adriatic Sea Project That Communicates the Idea of Sustainability, 397
Case Study 3: When Communicating the Environment: The Common Sense Makes the Difference, 401
Case Study 4: The Communicative and Participatory Strength to Make Milan More Sustainable, 403
Case Study 5: The Sustainability Communicated by the Young People—Dribbling the Sustainability “Skateboard”, 407
Case Study 6: The Tools of the Urban Planning Give Voice to Environment, 411
Case Study 7: When Objects Communicate the Environment, 415
Case Study 8: Treepedia, the Project That Makes Trees the Eco-communicators, 419
Case Study 9: The “Soul” of Architecture Communicates the Respect of the Environment Through the Five Senses, 423
Case Study 10: A New Visual Communication Tool to Facilitate Any Decision-Maker Task—The State of Green Transition Index, 427
Case Study 11: Communicating the Environment Through the Architectural Linguistic Code, 431
Case Study 12: Communicating the Sustainability as a Driver of Innovation: Three Italian Eco-Virtuous Examples, 435
1 The Environmental Communication under the magnifying lens, 3
2 Journalism and Environment: two opposed trends which attract each other, 31
3 Which shades of "green" are the new Nets of communication disseminating? 55
4 Communicating the Environment at the state of art. Ciak /Action! 85
5 Communicating the Environment in the Green and Circular Economy, 143
6 Communicating the Environment is a "public right and duty", 169
7 Eco-communication: environmental management, big events and legal eco-language, 193
PART II. INTERVIEWS WITH PROFESSIONALS (IWP)
22 Interviews, 229
PART III. CASE STUDIES
Case Study 1: The Buddhas of Bâmiyân—An Unsustainable Loss, 393
Case Study 2: An Adriatic Sea Project That Communicates the Idea of Sustainability, 397
Case Study 3: When Communicating the Environment: The Common Sense Makes the Difference, 401
Case Study 4: The Communicative and Participatory Strength to Make Milan More Sustainable, 403
Case Study 5: The Sustainability Communicated by the Young People—Dribbling the Sustainability “Skateboard”, 407
Case Study 6: The Tools of the Urban Planning Give Voice to Environment, 411
Case Study 7: When Objects Communicate the Environment, 415
Case Study 8: Treepedia, the Project That Makes Trees the Eco-communicators, 419
Case Study 9: The “Soul” of Architecture Communicates the Respect of the Environment Through the Five Senses, 423
Case Study 10: A New Visual Communication Tool to Facilitate Any Decision-Maker Task—The State of Green Transition Index, 427
Case Study 11: Communicating the Environment Through the Architectural Linguistic Code, 431
Case Study 12: Communicating the Sustainability as a Driver of Innovation: Three Italian Eco-Virtuous Examples, 435
