"This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout." (Publisher description)
1 The fundamentals of publishing, 14
2 The choices publishers make, 46
3 Writers, readers and intermediaries, 74
4 Editorial processes, 102
5 Design and production, 126
6 Print and digital publishing, 150
7 Rights, 172
8 Marketing, sales and distribution, 194
Conclusion, 217