"The Gender Sensitive Public Communications Project was implemented by Search for Common Ground in Lebanon, together with its local partner Abaad, with an aim to promote women’s participation in politics through the production of gender sensitive television drama and short films. Specifically, the
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project was designed to increase the belief of television audiences in women’s political leadership capacity and to strengthen the capacity of television professionals to produce gender sensitive programs [...] A total of 416.033 viewers have watched two mini series that were aired on the Lebanese TV channel Al Jadeed. With an average minute rating of 5.35%, the performance of the project’s mini series is considered medium as compared to other popular TV series broadcasted on Al Jadeed. Close to 97% of the surveyed participants who have watched the two mini series and/or the four short films, stated that they felt the stories addressed real concerns and issues in the Lebanese society, and that the storylines were realistic. The evaluation findings suggest that the workshops conducted with the students were successful in strengthening the participants’ capacities to produce gender sensitive programs with an aim to promote the participation of women in politics. The workshops were able to increase their knowledge on specific topics, such as gender related legal matters, mapping of ideas and gender sensitive writing. More than half of the students who participated in the workshop, and who were interviewed during the evaluation, confirmed having gained knowledge on gender related topics, and all students who took part in the online survey answered that the workshop had increased their knowledge on producing gender sensitive programs “a lot." (Executive summary, page 5-6)
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