"As part of China’s ‘going out’ strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented
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expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China." (Publisher description)
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"In China as elsewhere, netizens have made new demands upon government and challenged conventional media to respond to popular concerns. Established approaches to controlling the media may be otiose; Party leaders are stressing the value of cooperation rather than confrontation and calling for a new
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relationship between media and authority. This article examines how the department of a city government traditionally tasked with controlling the media and shaping opinion is seeking to come to terms with the calls from the centre and, in the process, think up a different kind of relationship with the media. From dealings with press officers over four years, the authors identify a reflective and dynamic response to the present challenges. The respondents speculate that arrangements being put in place to deal with the new media environment may change fundamentally the relationships between authority and citizen, and the authors evaluate this." (Abstract)
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