"The guide explores the notion that fake news is not just another type of content that circulates online, but that it is precisely the character of this online circulation and reception that makes something into fake news. In this sense fake news may be considered not just in terms of the form or content of the message, but also in terms of the mediating infrastructures, platforms and participatory cultures which facilitate its circulation. In this sense, the significance of fake news cannot be fully understood apart from its circulation online. It is the register of this circulation that also enables us to trace how material that starts its life as niche satire can be repackaged as hyper-partisan clickbait to generate advertising money and then continue life as an illustration of dangerous political misinformation. As a consequence this field guide encourages a shift from focusing on the formal content of fabrications in isolation to understanding the contexts in which they circulate online. This shift points to the limits of a “deficit model” approach – which might imply that fabrications thrive only because of a deficit of factual information. In the guide we suggest new ways of mapping and responding to fake news beyond identifying and fact-checking suspect claims – including “thicker” accounts of circulation as a way to develop a richer understanding of how fake news moves and mobilises people, more nuanced accounts of “fakeness” and responses which are better attuned to the phenomenon." (Page 8)