Mass Media: The Image, Role, and Social Conditions of Women. A Collection and Analysis of Research Materials
Paris: UNESCO (1979), 78 pp.
Series: Reports and Papers on Mass Communication, 84
ISBN 92-3-101648-2
Other editions: also published in French and Spanish
Signature commbox: 10-Gender-E 1979
"Covers a wide range of books and articles, broken down by media - advertising, broadcasting (radio, television, film), and print (Newspapers and magazines); and within the various media by geographic location - North America, Europe, Asia and Africa. Contains a list of the research studies analyzed." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1644)
INTRODUCTION, 5
I. THE IMAGE OF WOMEN IN MASS MEDIA, 7
1 Images of women in advertising, 7
2 Broadcasting, 14
3 Images of women in film, 27
4 The Press, 32
II. THE PROFESSIONAL STATUS OF WOMEN IN MASS MEDIA, 49
1 The advertising industry, 49
2 The broadcasting industry, 51
3 The film industry, 58
4 Newspaper and magazine publishing, 61
III. CONCLUSIONS. IMPLICATIONS. RECOMMENDATIONS, 67
I. THE IMAGE OF WOMEN IN MASS MEDIA, 7
1 Images of women in advertising, 7
2 Broadcasting, 14
3 Images of women in film, 27
4 The Press, 32
II. THE PROFESSIONAL STATUS OF WOMEN IN MASS MEDIA, 49
1 The advertising industry, 49
2 The broadcasting industry, 51
3 The film industry, 58
4 Newspaper and magazine publishing, 61
III. CONCLUSIONS. IMPLICATIONS. RECOMMENDATIONS, 67
