"This study investigates some of the communicative practices displayed by readers of vertically scrolling digital comics known as webtoons. A big-data emotion detection technique is used to identify, categorize, and analyze the contents of more than 14 million comments posted during the first year o
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f the COVID-19 pandemic. The authors explore the technical affordances of the self-publishing CANVAS section of the Webtoons.com site to demonstrate how an expanding cohort of readers use CANVAS as a chamber for communicating feelings, sharing commiserations, and offering collegial support. In so doing, they contribute to the improvement of participants’ well-being and differentiate themselves from other digital platform users who comment solely on stories, characters, and aesthetics. As such, their parasocial interaction transforms the webtoon format, which has yet to be fully investigated, into a communication platform where the “co-creating engagement” of readers generates a sense of intimacy at a distance. The conclusion highlights theoretical implications surrounding this communal digital technology of the self in the context of artificial intelligence." (Abstract)
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"This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that
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encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions." (Publisher description)
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"The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communic
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ations within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications." (Publisher description)
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