"The present paper identifies five key roles of media in contributing to the SDGs delivery. These include: channeling information flow, ensuring proper monitoring and accountability, acting as an enabler of a ‘culture of peace’, upholding marginalised voices and facilitating the localisation of SDGs. Based on a mapping exercise on selected national and sub-national Bangla, English and online newspapers, this paper finds that among the five identified roles, the media in Bangladesh at present is primarily playing the role of channeling information flow. Media is also playing a watchdog role in a limited scale, while their participation in the SDGs accountability process is almost non-existent." (Abstract)