"This article examines advocacy journalism coverage of human development issues versus other issues in the contents of mainstream Pakistani newspapers and investigates the factors behind the inadequate space given to them. The study further explores the association between editorial and readers’ priorities. The quantitative content analysis method is used to measure and compare the frequency of sample content in five categories coupled with qualitative in-depth interviews with veteran journalists/academics to explain the factors that influence the editorial content. Rather than use precious space to comment on social hardship and ultimately improve the country’s HDI value, editorial content is dominated by the discourse produced by the communication bureaucracies of powerful national and international establishments. Issues-based policies of the state and political actors that do not concern human development, and warmongering and actual conflicts with India and Afghanistan, are given considerably greater coverage. Moreover, readers’ reactions to editorial content through Facebook Likes indicate a clear difference between editorial and readers’ priorities." (Abstract)